Direction
Projects
Understanding people, needs, and purpose is the work. Design comes after.
These projects sit at the intersection of behavioral research and strategic design — closing the gap between assumptions and the reality behind every decision
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Art Direction
To effectively reach its audience and establish a strong market position, a brand must have a strategically crafted personality. This personality is built not only upon an aesthetic visual identity but extends to a cohesive, dynamic message that consistently conveys the brand's value across all touchpoints.
Design
Direction
Understanding people is the work. Ideation and design come after.
These projects explore the gap between what we assume and what people actually need, shaping strategy and design from there.
Selected
work
Selected
work
01. NASA /
Strategy, Communication
Reframing NASA’s leadership through public engagement and global collaboration
02. ZAXIC /
Branding, Strategy
Shaping a brand and platform that brings Mexican craftsmanship to light through curated discovery
03. FUN FRUIT /
Branding, Strategy
Evolving an established brand to support its expansion into digital commerce
04. ADDAPTA /
Strategy, Organizational Innovation, Design
Designing a system to identify skill gaps, support intentional hiring, and help teams adapt to change
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Selected
work
ZAXIC /
Mexican Design Store
LEXUM /
Real Estate
RECYCLE /
Sustainable Cycling Studio
MANO DE PIEDRA /
Crystal's Fine Art
CASA LINDA /
San Miguel de Allende Hotel
ZAYRIK STUDIOS /
Music Composing Studio
AS DE PIEDRA /
Artisanal Mezcal
CERVANTINO /
International Cultural Festival
PORTAMAR /
Real Estate Development
NHILO /
Threading Studio
SEI VITO /
Sustainable Real Estate Development
ESENCIA DE BARRIO /
Home-Style Food Restaurant
LUZÉ /
Gluten Free Products
KARLA & JAVIER /
Wedding Branding
ANAHATA /
Hotel
SHADIA & EUGENIO /
Wedding Branding
POLITHINK /
Political Consultancy
DIPAU /
Organic Products
IPERR /
Sustainable Products Innovation
LA MAESTRANZA /
Mexican Restaurant
DE ALBA /
Cancer Support and Awareness Foundation
NÚVOLE /
Home Products
THE WATSON METHOD /
Self Love Coaching
FUNFRUIT /
Nuts and Fruity Products Brand
MONICA MOUSSALI /
Art & Tile
YOY /
Bike Sharing in Mexico
RICARDO PONCE /
Coaching
TEIA /
App
DASAM /
Law Firm
DIADECOR /
Logistics
ANANDA RECORDS /
Spiritual Music Label
MISION PLANETA /
Sustainability Organization
Selected
work
ZAXIC /
Mexican Design Store
LEXUM /
Real Estate
RECYCLE /
Sustainable Cycling Studio
MANO DE PIEDRA /
Crystal's Fine Art
CASA LINDA /
San Miguel de Allende Hotel
ZAYRIK STUDIOS /
Music Composing Studio
AS DE PIEDRA /
Artisanal Mezcal
CERVANTINO /
International Cultural Festival
PORTAMAR /
Real Estate Development
NHILO /
Threading Studio
SEI VITO /
Sustainable Real Estate Development
ESENCIA DE BARRIO /
Home-Style Food Restaurant
LUZÉ /
Gluten Free Products
KARLA & JAVIER /
Wedding Branding
ANAHATA /
Hotel
SHADIA & EUGENIO /
Wedding Branding
POLITHINK /
Political Consultancy
DIPAU /
Organic Products
IPERR /
Sustainable Products Innovation
LA MAESTRANZA /
Mexican Restaurant
DE ALBA /
Cancer Support and Awareness Foundation
NÚVOLE /
Home Products
THE WATSON METHOD /
Self Love Coaching
FUNFRUIT /
Nuts and Fruity Products Brand
MONICA MOUSSALI /
Art & Tile
YOY /
Bike Sharing in Mexico
RICARDO PONCE /
Coaching
TEIA /
App
DASAM /
Law Firm
DIADECOR /
Logistics
ANANDA RECORDS /
Spiritual Music Label
MISION PLANETA /
Sustainability Organization